Digital Disruption - Managing the Transition to Smart Shipping
Lloyd's List Business Briefing
Oslo, 29 May 2017
Digitalisation will continue to drive far-reaching change in shipping, but businesses should not be overawed by the transition, according to industry leaders brought together by Lloyd’s List.
The boardroom and technology leaders told some 200 attendees at a Lloyd’s List Business Briefing in Oslo, during Nor-Shipping 2017, that digitalisation will certainly bring about change and drive the industry in a new direction, but it will take much longer than many in the industry expect.
The panellists were charged with cutting through digitalisation hype to provide much-needed clarity on the theme, Lloyd’s List Managing Editor Richard Meade said: “Digitalisation of the maritime supply chain is already stimulating new ways of doing business, forcing participants to take a rethink and re-evaluate the business value they generate. This is a very real disruptive risk. As one of our esteemed panellists today put it, obsolescence looms for some who are not agile enough to make the shift, but for others opportunities for new services and business models will emerge.”
Opening the briefing, Knut Ørbeck-Nilssen, CEO-Maritime, DNV GL – a pioneer in digitalisation innovation – said: “We talk about modernise or sink, we talk about digitise or die, or we even say things like big data is, for us, like sex is for teenagers. Are you thinking ‘so, everyone talks about it, nobody really knows how to do it.’ Everyone thinks everyone else is doing it. This is also one of the articles recently published in Lloyd’s List, it’s a good way to describe digitalisation in shipping.
“The market is naturally taking its toll. Many are in survival mode. At the same time the digital transformation is upon us, the question is who is ready to ride the wave of big data, interconnectivity, cloud based computing? Who is ready to disrupt and who will be disrupted? So, these are some of the mindboggling questions that we ask ourselves.”
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